Celsius

Celsius is the energy drink for the go getters and the ones who never stop.
Celsius provides the customer with nutrients while fueling their lifestyles.
A woman’s work is truly never done, whether that be at home, work or school
and Celsius is what she needs to do it all. 

The ad campaign shows women in three different walks of life: a mom,
a business woman and a student. The ads communicate the physical,
mental and emotional weight that women carry in a day all with Celsius 
as their fuel. The style of illustration creates a feeling of familiarity and
femininity that is geared towards the target audience.